P.MAI Pioneer: Zoe Share

Posted on by P.MAI Team

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We had the chance to sit down with Zoe Share, marketing extraordinaire and founder of Schmooz, a Toronto-based Content Marketing and Consulting Firm that specializes in Social Media Strategy. With a vivacious energy, Zoe has the marketing chops that has won the attention of businesses both big and small. We took a stroll along the iconic waterfront in the Toronto and caught with how she started her business and what’s next for Schmooz.


4. Tell us a little bit about yourself. 
I have an awesome family. When I thought about having my own business, I knew that making sure I created something that would allow me to spend time with my husband, family and friends was a priority. My parents run a successful business together, so I grew up listening to business talk and also saw them work together. I didn’t realize until I was a bit older how rare that is and how much they taught (and still teach) me. An unmatchable work ethic, strong collaborative skills and resilience to be your own person are all things that I have learned from the people around me, and have made me a stronger leader in my own company.

 

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5. Can you tell us how you began your career and the steps you took that lead you to where you are now?

My path to being Chief Executive Schmoozer at Schmooz Media was full of twists and turns. I always dreamed of being a teacher. After pursuing an English degree and a teaching degree, I taught Kindergarten. It wasn’t until I did my Masters of Business, Entrepreneurship and Technology at the University of Waterloo that I realized I could bring all my passions together with a social media marketing and communications business helping small-mid size business owners. Now, I get to employ a wonderful team, and in our work, help people feel back in control of their business’ marketing activities, teach them how to do it themselves, and celebrate all the growth along the way. It’s very rewarding and I’m honoured to do what I do every day.

6. What was the inspiration behind Schmooz?
There are so many options in marketing technology and the people using it for their small-mid size businesses feel overwhelmed – what should I use first? What will the return on investment be? Do I have to do SEO stuff? I am inspired by empowering people to use technology in a way that makes them feel in control of their business and happy with results that fit the size and scope of their business goals.

 

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7. What has been one of your biggest career challenges? How did you overcome it?
These two things go hand-in-hand: growth and work-life balance. Growing your team and your company in the right way is one of the hardest things to do. Whether you need 1 or 10 new hires, you have to know what your goals are. This is why I mention work-life balance here. If your goal is to have more time at home while making passive income, that’s a very different goal than the goal of growing revenue by 100% in 6 months. Whatever your goal, just know that growth and finding a balance is hard!

8. What’s next for your company?
Continuing on the same trajectory. I will keep providing amazing value to my clients and support them as they build their businesses. I will hopefully hire a few more amazing full time and part time employees to round out our service offerings. I will figure it out as I go!

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9. What advice would you give to aspiring female entrepreneurs?

Dream and then do, do, do! Whether you are doing something on a full time basis or a part time basis, the most important thing is to know yourself and what makes you feel comfortable and then do it! Start today and don’t make excuses! 

10. How do you see yourself using P.MAI bag?
I don’t need to carry much with me when going to client meetings, but I do need my laptop and a notebook. These can be awkward to carry, and I need my body to support me for a long time. A structured and stylish piece like the P.MAI bag is a great solution for being on the go.

11. Finally, how do you carry on, beautifully? 

Carrying on, beautifully means turning off the computer and walking your dog in the rain. It means ringing a cow bell when a new client signs an epic contract. It means scheduling in time for a manicure, Twizzlers and a candlelit dinner and it means letting yourself sulk when you’ve had a rough day. Beautiful in the imperfections. <3

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We had the chance to sit down with Zoe Share, marketing extraordinaire and founder of Schmooz, a Toronto-based Content Marketing and Consulting Firm that specializes in Social Media Strategy. With a vivacious energy, Zoe has the marketing chops that has won the attention of businesses both big and small. We took a stroll along the iconic waterfront in the Toronto and caught with how she started her business and what’s next for Schmooz.


4. Tell us a little bit about yourself. 
I have an awesome family. When I thought about having my own business, I knew that making sure I created something that would allow me to spend time with my husband, family and friends was a priority. My parents run a successful business together, so I grew up listening to business talk and also saw them work together. I didn’t realize until I was a bit older how rare that is and how much they taught (and still teach) me. An unmatchable work ethic, strong collaborative skills and resilience to be your own person are all things that I have learned from the people around me, and have made me a stronger leader in my own company.

 

image


5. Can you tell us how you began your career and the steps you took that lead you to where you are now?

My path to being Chief Executive Schmoozer at Schmooz Media was full of twists and turns. I always dreamed of being a teacher. After pursuing an English degree and a teaching degree, I taught Kindergarten. It wasn’t until I did my Masters of Business, Entrepreneurship and Technology at the University of Waterloo that I realized I could bring all my passions together with a social media marketing and communications business helping small-mid size business owners. Now, I get to employ a wonderful team, and in our work, help people feel back in control of their business’ marketing activities, teach them how to do it themselves, and celebrate all the growth along the way. It’s very rewarding and I’m honoured to do what I do every day.

6. What was the inspiration behind Schmooz?
There are so many options in marketing technology and the people using it for their small-mid size businesses feel overwhelmed – what should I use first? What will the return on investment be? Do I have to do SEO stuff? I am inspired by empowering people to use technology in a way that makes them feel in control of their business and happy with results that fit the size and scope of their business goals.

 

image

 

7. What has been one of your biggest career challenges? How did you overcome it?
These two things go hand-in-hand: growth and work-life balance. Growing your team and your company in the right way is one of the hardest things to do. Whether you need 1 or 10 new hires, you have to know what your goals are. This is why I mention work-life balance here. If your goal is to have more time at home while making passive income, that’s a very different goal than the goal of growing revenue by 100% in 6 months. Whatever your goal, just know that growth and finding a balance is hard!

8. What’s next for your company?
Continuing on the same trajectory. I will keep providing amazing value to my clients and support them as they build their businesses. I will hopefully hire a few more amazing full time and part time employees to round out our service offerings. I will figure it out as I go!

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9. What advice would you give to aspiring female entrepreneurs?

Dream and then do, do, do! Whether you are doing something on a full time basis or a part time basis, the most important thing is to know yourself and what makes you feel comfortable and then do it! Start today and don’t make excuses! 

10. How do you see yourself using P.MAI bag?
I don’t need to carry much with me when going to client meetings, but I do need my laptop and a notebook. These can be awkward to carry, and I need my body to support me for a long time. A structured and stylish piece like the P.MAI bag is a great solution for being on the go.

11. Finally, how do you carry on, beautifully? 

Carrying on, beautifully means turning off the computer and walking your dog in the rain. It means ringing a cow bell when a new client signs an epic contract. It means scheduling in time for a manicure, Twizzlers and a candlelit dinner and it means letting yourself sulk when you’ve had a rough day. Beautiful in the imperfections. <3